AMT Pty Ltd, the publisher of Radioinfo in Australia and New Zealand, Asia and Africa, announced the acquisition of Radio Today.
Radio Today will operate independently. This includes the Radio Today Podcast Awards, the Radio Today 30 Under 30 Awards and the weekly Podcasting Today newsletter.
Content director and editor Vivienne Kelly will depart the business on November 19 following a restructure.
Commercial details of the acquisition haven't been announced.
Radio Today was founded by Greg Smith, Brad March, Dan Bradley and Scott Muller, and was acquired in 2017 by Take 2 Media publisher Jake Challenor.
Take 2 Media will continue to publish music business trade outlet The Music Network.
Radioinfo's managing editor Peter Saxon says the acquisition of Radio Today is strategic.
"Australia is one of the most competitive radio markets on the planet, recognised as a world leader in all aspects of audio production and broadcasting," says Saxon .
"It’s only fitting that for the past decade the industry has been well served by two outstanding publications, Radioinfo and Radio Today. We are thrilled to have been given the opportunity to bring the two under one roof.
“In the same way that most radio networks operate two stations in each market they serve, Radioinfo and Radio Today will retain their individuality and a true choice for readers, while offering advertisers highly targeted client messaging to diverse market segments.
"The acquisition of Radio Today will provide both critical mass and economy of scale, not just as a sister site of Radioinfo’s in Australia and New Zealand, but with our other publications, www.radioinfo.asia and our most recent addition, www.radioinfo.africa.
“Across all our publications we will be able to offer a 360-degree view of the audio market to advertisers, trade marketers, technology companies, broadcasters and podcasters."
Jake Challenor. praised Kelly’s contribution and thanked commercial partners for support.
“Viv is one of the best trade editors in the media business,” Challenor says.
"In her first month as editor of Radio Today, page views were up over 65% and unique page views soared 67%. On a personal note, I’ve loved working with Viv. And I'm eager to see which podcast network is savvy enough to snap up her smarts and turn it into the go-to podcast for people working in media.
“Equally, I’ve loved reconnecting with the radio business. Launching the Podcast Awards and our annual search for future leaders, the Radio Today 30 Under 30 Awards, has been a real highlight. To all the networks and organisations that have backed these initiatives, thank you.
“Commercial radio has had a challenging couple of years, but its future as a diversified audio business is bright. The sector is full is smart, energetic and passionate people. Radio Today, under the new ownership at AMT, will continue to tell radio’s many stories.”
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