QMS has reported strong demand for its 3DOOH product, with campaigns for Gillette Australia, Michael Hill International, ANZ and AAMI, plus a growing list of other blue-chip marketers lining up to use the 3D creative approach to out-of-home advertising.
3DOOH uses anamorphic illusion creative design to bring campaigns to life, providing the illusion of 3D.
Alex Kerley, QMS’ Chief Revenue Officer, said demand for the 3DOOH product was growing rapidly as the creative opportunity for brands was recognised, with multiple campaigns booked to run later this year and into 2023.
“With 3D creative making waves globally, we’re pleased to offer our own market-leading 3DOOH creative solution that allows clients to leverage the eye-catching creative technique and drive the impact of their campaigns,” he said.
“Our talented QUBE team has set the creative benchmark for creative innovation in DOOH, and this end-to-end creative solution is just one example of how we push the boundaries of OOH to deliver real impact and results for our clients.
“Thanks to the growth of DOOH and advances in screen technology, marketers and agencies are keen to use these digital capabilities to their full potential. With a network that is 90% digital, we are positioned to offer brands greater cut through, impact and amplification across their campaigns.”
Earlier this year, QMS rolled out its The Difference in Digital OOH initiative to help educate and empower marketers on the rich campaign benefits offered by its digital-by-design premium network solution and provide clarity and confidence for marketers to create more engaging, effective and exciting campaigns that deliver a greater return on investment.
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