Digital outdoor media company QMS and some of Australia’s biggest brands are shifting support to the Australian Paralympics team at the Paris 2024 Paralympic Games, as the closing ceremony of the Olympic Games draws closer.
The Paris 2024 Paralympic Games will run from August 28 to September 8. The Games will see more than 4,000 athletes from around the globe competing in a total of 549 events, with Paralympics Australia set to take its team of 160 athletes from 17 sports to Paris.
QMS and its partners Toyota Australia, Allianz, Woolworths and Bupa will use the QMS Paris 2024 Digital Screen Network to showcase all the latest Paris 2024 Paralympics Games news, stories and results as they unfold in real-time from Paris.
The network, which has captured the attention and imagination of Australians during the Paris 2024 Olympic Games, will continue throughout the Paralympics as it spans QMS’ best digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets.
“Paralympic sport challenges mindsets and assumptions about what people with a disability can achieve. With the support of QMS, we have a platform to deliver the most inclusive Paralympic Games experience for all Australians and to, importantly, share the lived experiences, ideas and aspirations of our Para-athletes," Paralympics Australia interim CEO Cameron Murray said.
“We’ve already seen the power of QMS’ network in celebrating our Para-athletes in the lead up to Paris, and now we will be able to share the triumph and pride of our Australian Paralympic team in real time, across Australia with QMS’ powerful digital network.”
QMS chief sales officer Tim Murphy said paralympic sport is incredibly powerful as it showcases unique stories of resilience, determination and the strength of human spirit.
“We are thrilled to be moving into ‘Games time’ with Paralympics Australia and our partners to share the stories of unity and triumph of our Para-athletes and to inspire and drive social change towards a fairer and more inclusive Australia," he said.
“Our Paris 2024 Digital Screen Network has already shown the power of delivering the most iconic moments in Paris to Australians during DOOH’s peak commute times during the Olympics and we cannot wait to see more celebrations and memorable moments from the Paralympics across our network in the weeks to come."
The Paris 2024 Digital Screen Network will run until the Closing Ceremony of the Paralympic Games on September 8. QMS is the Official Outdoor Media Partner of the Australian Olympic and Paralympic Teams for Paris 2024.
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