The Core Agency has created a new campaign for QBE Insurance featuring Sydney Swans star Lance (Buddy) Franklin.
The campaign includes star AFL, AFLW and Super Netball players Buddy Franklin, Isaac Heeney, Ruby Sergent-Wilson, Paige Hadley, Sam Wallace and Maddy Turner all confidently doing what they do best - making it look simple, even as they do everyday chores or jam on a keyboard.
David Hirsch, head of marketing at QBE Australia Pacific said: “It’s fantastic to be able to integrate QBE’s brand with legends like Buddy and Paige."
"This latest campaign leverages their popularity while bringing home the message that QBE is easy to deal with when purchasing personal insurance.”
The content is being rolled out across stadiums, social media and streaming services targeted to dedicated Sydney Swans and NSW Swifts fans.
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