Qantas has launched a new website for its loyalty customers, qantaspoints.com, in a bid to extend its growing retail offering to its member base.
Qantaspoints.com will feature an online mall stocked with premium global brands such as Neiman Marcus, Apple, Net-A-Porter, Mr Porter, The Iconic, Pottery Barn and Selfridges.
Qantas says this new offering reflects the broader trend towards e-commerce, with members having the opportunity to earn up to five points for every dollar spent when they shop online.
Qantas Loyalty CEO Lesley Grant said: “We have a really straightforward goal of being the best loyalty program in the world and helping members better understand the program as it grows is key to that. That’s what qantaspoints.com is designed to do.”
Members will still use qantas.com for all of their flight bookings and to manage the flying aspects of their Qantas Frequent Flyer account.
Qantaspoints.com is designed to help members explore all the ways to earn and use points across the hundreds of partners, as well as providing exclusive access to the online mall.
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