Some of football’s biggest stars have fronted a new campaign from sports brand PUMA, helping to launch the next-gen FUTURE, ULTRA and KING football boots as part of the 2024 Phenomenal Pack.
The advanced boot launch features some high-profile athletes in Australia and New Zealand, representing AFL, AFLW, NRL and NRLW.
The creative features Jordan De Goey, Mon Conti, Isabelle Kelly, Nicho Hynes, Cam Munster, first-year sensation and No.1 draft pick, Harley Reid, Josh Addo-Carr, Keeley Davis, Tiana Penitani, Em Bates, Anne Hatchard, Sabrina Frederick, Charnze Nicoll-Klokstad, Niall Williams-Guthrie, Jack Steele and Harry McKay.
The new ULTRA, FUTURE and KING boots are providing the footballing world with the latest in innovation and technology, ensuring the future looks better than ever before.
The featured creative targets footy fans from all corners of Australia, and New Zealand as PUMA prepares for an exciting 2024 season across two of the biggest codes.
In conjunction with creative agency, Bursty and media agency Havas, the campaign will be executed across OOH, social, digital, retail and ecommerce.
Senior head of marketing at PUMA, Neysa Goh, says PUMA has strategically built and grown its local market presence through representing some of the region’s most dynamic and engaging athletes both on and off the pitch.
"Building on the success of last year’s campaign, we have a continued focus to further leverage our key athletes in a targeted manner with creative varying state by state and across codes," says Goh.
Phenomenal Pack is available now in PUMA stores, PUMA.COM and all 160 Rebel Sport stores nationwide.
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