PubMatic have partnered with Foxcatcher, an Australian data and technology specialist, to make Foxcatcher's WorldView platform available to programmatic advertisers via an integration with PubMatic's Connect.
Foxcatcher’s WorldView, a customer data platform (CDP), connects brands, customers and media without collecting personal or sensitive information. Through WorldView, advertisers can build customised modelled audience segments and achieve privacy safe targeting through FoxID, Foxcatcher’s proprietary identity solution.
PubMatic’s Connect leverages addressable signals from across the internet with efficient, ROI-driven, privacy-compliant data targeting on the sell-side. The integration with WorldView enables advertisers to align custom-built audience segments with contextual data signals from Connect, to engage audiences across PubMatic's premium Australian supply.
Foxcatcher GM Varun John said the partnership with PubMatic enables seamless connections between brands and customers, powered by the FoxID identity solution.
"This allows us to strategically target audience segments modelled through WorldView whilst aligning with key contextual signals to drive stronger performance," said John.
PubMatic's VP of commerce and audience solutions, APAC, Peter Barry, said as privacy regimes evolve and reliance on third-party cookies decreases, this partnership with Foxcatcher offers a timely and powerful solution for advertisers.
"By integrating PubMatic's Connect with Foxcatcher's Worldview, we are empowering brands to reach audiences in a manner which prioritises privacy, while still driving meaningful performance," he said.
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