Priceline Pharmacies is launching a health campaign this month with an online ‘Health Tracker’ and the opportunity for customers to receive free health checks with nurses across 223 stores nation-wide.
The ‘Track yourself to a better you’ campaign invites women to complete an online survey designed to compare their scores against benchmarks in their age group. Those who are a part of Priceline Pharmacy’s Sister Club will also have the opportunity to follow one of four 12-week health programs in order to improve their health score. The tracker assesses health statistics as well as lifestyle, emotional and social behaviours and launches today, Thursday, 9 October.
The campaign is being supported by a number of leading health experts including Dr John D’Arcy, Australian television doctor and clinical psychologist Dr Suzy Green from The Positivity Institute.
Priceline Pharmacy will promote the campaign through catalogue, online and social platforms. ‘Track yourself to a better you’ follows on from the success of Priceline Pharmacy’s previous health push ‘What’s your health age?’ that saw over 60, 000 Australians take part.
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