Average monthly podcast listeners are up almost 9% in the first half of 2024 compared to last year, the first Australian Podcast Bi-Annual Report by Commercial Radio & Audio (CRA) and Triton Digital has shown.
While Thursday has emerged as the peak day for listening, audience engagement remains high throughout the entire week.
This shift is driven by the integration of podcasts with mobile devices, which have become the preferred platform for on-the-go listening.
In terms of categories, Society and Culture, True crime, and News continue to lead in popularity, while health and fitness, education, and family-friendly content are rising.
The data, compiled using Triton Digital’s Demo+ Podcast Audience Profiles, showed when it comes to genre preference, men are more inclined to listen to Comedy and Sports while women gravitate towards True Crime, Society and Culture, Health and Fitness, Education and Kids/Family.
New podcast listeners are more likely to be people aged 18-34, but there’s been an increase in listening among various age groups, particularly men aged 25-54.
CRA CEO Lizzie Young said for Australians navigating a fast-paced lifestyle, podcasts deliver unparalleled convenience.
"Along with on-demand, personalised content that’s ready anytime and anywhere," she said.
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