A new tool to help marketers engage with Chinese consumers on WeChat has launched in Australia.
WeTools, an automated WeChat content marketing platform, will guide marketers through the creation of a WeChat account, translation of copy, scheduling and posting, and, monitoring and responding to customers.
Launched by Sydney-based digital marketer Harriet Geoghegan, it aims to bridge the gap between WeChat users and Australian marketers.
“With two-thirds of users accessing WeChat over ten times a day, brands not using it are missing out,” Geoghegan says.
“To date, nailing marketing to the app’s subscribers has been a challenge for many outside China, with only a small number of experts fully across it.
“This is the first product of its kind in Australia. WeTools is giving brands an opportunity to communicate with this audience in a controlled and user-friendly way. From tourism to real estate to consumer goods, I want to give marketers the confidence to communicate via WeChat, and make it second-nature like running a Facebook account.”
WeChat, which allows users to book taxis, bank online, pay in-store and more, is the biggest social media platform in China, with other global players such as WhatsApp banned in the region, and among Mandarin speakers across the world.
According to WeTools, there are more than 1.2 billion WeChat users around the world, including 3 million in Australia.
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