It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Tigerair
Creative agency Hardhat has been awarded Tigerair Australia’s brand strategy and creative services account, following a competitive pitch process. The win will see Hardhat lead the charge on all of Tigerair’s integrated marketing efforts, including brand, creative and customer communications. “Tigerair Australia is extremely excited to be working with the brilliant creative talent at Hardhat who have proven success in delivering truly customer-centric and data-driven creative,” Tigerair Australia general manager customer journey Hope Antzoulatos says.
Papua New Guinea Tourism Promotion Authority
Papua New Guinea Tourism Promotion Authority (PNGTPA), the statutory body wholly funded by the Government of Papua New Guinea to promote PNG as a desirable travel destination, has appointed Example to represent the country within the Australian and New Zealand markets, following a competitive pitch process. Sydney-based communications agency Example will handle all public relations, trade relations and marketing for the PNGTPA, with a focus on driving increased visitation from Australia and New Zealand.
Metagenics
WPP-owned full-service agency Ikon has won the media account for natural medicines business Metagenics, with the account to be managed out of its Brisbane office. Ikon takes responsibility for media strategy, planning, buying and implementation for Metagenics across the Australian and New Zealand markets. Ikon has been tasked with providing "innovative business solutions" for Metagenics brands in an increasingly competitive and cluttered vitamin and supplement market. The agency will also provide specialist capabilities including data management, CRM and performance media channels to its remit.
Whitley Neill Gin
Alt/Shift has been appointed as retained PR agency for Whitley Neill Gin, flagship brand of Halewood Wines and Spirits, which imports and markets a range of premium alcohol brands. Alt/Shift will manage the brand’s consumer launch and ongoing program following a competitive pitch process. It will be responsible for the strategy and creative ideation throughout the launch phase and beyond to build momentum awareness of the brand in the local market.
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