It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Ngala
Content agency Lush has been appointed to rebrand Ngala, after a pitch between three agencies. The Perth-based agency has already begun work on the 125-year old parenting organisation. “We’re not your typical branding agency but we went into the pitch with a strong team and a strategic direction that showed Ngala the power of storytelling,” Brendan Lobo, head of client services at Lush, says. Ngala says it awarded the contract to Lush because it understood the direction it needed to take the foundation in. “We are looking forward to a long-term partnership with Lush as we continue to tell the story of Ngala,” Brian Smith, executive manager strategy and business development at Ngala, says.
Daikin
Independent media agency Slingshot has won the strategy, planning and buying account for air conditioning company Daikin. “We really like the way that Slingshot approaches media strategy and how they take it to ground in implementation. As a marketing team we are always looking for the competitive edge and appointing Slingshot supports that,” Daikin national marketing manager Dan Tosh says. The account is the latest win for Slingshot who has a client base including BlueScope Steel, Inspirations Paint, Solahart, UniversalSony Home Entertainment and Sanitarium.
Audi Australia
Audi Australia has appointed public relations and communications group Herd MSL to support its corporate communications activities. Herd MSL will amplify ongoing communications activity, deliver campaigns to reach diverse audiences and build greater understanding of Audi’s "progressive, sporty and sustainable brand qualities". Audi Australia corporate communications manager Shaun Cleary says the brand looks forward to working with the agency to "tell engaging and relevant Audi stories, as part of the exciting era of future mobility that our industry is embarking on.”
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