AdNews wraps up the biggest pitch news and wins from the fortnight.
Maccas creative account goes to pitch
McDonald's, Australia's third biggest advertiser, is looking to appoint an additional creative agency through a competitive pitch, AdNews can confirm.
The main agency-of-record account will continued to be held by DDB Sydney which was appointed 55 years ago.
This is not a global pitch and sources say the brand will chose from the pool of globally aligned agencies.
Digitas retains McDonald's CRM account
Publicis' Digitas has retained McDonald's Customer Relationship Management (CRM) account, AdNews can confirm.
The final shortlist included Accenture, sources say.
The competitive pitch launched earlier this year, was part of a global effort to gain alignment of CRM across key markets.
DDB Sydney has announced the end of its 13-year partnership with Westpac, effective from February 2025, AdNews can reveal.
The big four bank put its creative account on review in September. DDB Sydney has held the account since 2012.
AdNews revealed in September the shortlist included Howatson+Co, DDB, Accenture and Publicis' Saatchi & Saatchi.
The winner of the pitch is currently unknown.
French automotive giant Renault is pitching its media account, AdNews can reveal.
The incumbent is Omnicom.
There is contrasting reports on whether or not Omnicom has been invited to the pitch.
Australian lottery and Keno operator Lottery Corporation is currently undergoing a creative pitch, AdNews can reveal.
The brand has appointed TrinityP3 to conduct a closed review of its creative agency arrangements as part of standard business process, the brand told AdNews.
The review includes strategy, creative, and production for some of Australia’s largest brands including Powerball, Oz Lotto, The Lott, and Keno.
The account is hubbed out of Brisbane.
Top ten advertiser Optus is pitching its media account, as part of a contractual review, AdNews can confirm.
The telecommunications company's incumbent agency is IPG's UM.
In May, UM appointed Matt Evans as managing partner leading the Optus account.
Myer creative account to pitch
Australian department store Myer is pitching its creative account.
Clemenger BBDO, which won the account after a competitive shoot-out in 2014, has decided not to re-pitch.
Myer is entering a new growth phase with CMO Clarabella Burley who joined in July after a decade at Qantas.
Leo Burnett wins ANZ creative pitch
Big four bank ANZ has appointed Publicis' Leo Burnett as its lead creative agency immediately.
The creative agency beat out competitors dentsu, The Monkeys, part of Accenture Song, and BMF in the final shortlist.
Incumbent Special, which had held the account for three years, withdrew from the pitch, insiders told AdNews.
Mediabrands wins DuluxGroup pitch
DuluxGroup has, following a competitive pitch, appointed Mediabrands its strategic media partner and Australian media agency of record.
The incumbent was OMD and industry insiders said the pitch mix included GroupM’s EssenceMediacom.
To service the account, Mediabrands has built a bespoke agency offering, TeamInspire, utilising expertise and proprietary tools from across Mediabrands’ brand portfolio.
Cyclone Creative wins Visit Albury Wodonga account
Cyclone Creative has retained Visit Albury Wodonga after a competitive pitch process.
Known for its two regional cities, Albury (NSW) and Wodonga (VIC) has grown its visitor economy exponentially over
recent years through its single visitor brand; Albury Wodonga (AW).
AW will implement a multi-faceted campaign across partnerships, content, digital and above the line channels over the next two years.
Orchard wins Detmold Group digital pitch
Sustainable paper and board packaging solutions Detmold Group has appointed Orchard as its digital agency through a competitive pitch.
This will see the digital creative agency work across brands including Detpak and Paperpak.
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