The 17th annual Siren Awards to celebrate excellence and creativity in radio advertising were held at Sydney's Beresford Hotel in front of an advertising agency and radio industry audience.
M&C Saatchi’s “Ugly, but good for you” campaign for Lilydale/Steggles has won the coveted Gold and Silver Siren Awards for 2021’s best radio campaign.
Creatives Melissa Hawkett and Jason Leigh accepted the awards at a ceremony in Sydney tonight hosted by comedian and Triple M breakfast presenter Lawrence Mooney.
2021 Siren Award Winners
(To listen to the winning ads click here.)
GOLD
M&C Saatchi
Melissa Hawkett & Jason Leigh
Ugly, but good for you for Lilydale/Steggles
SILVER
Radio Single
M&C Saatchi
Melissa Hawkett & Jason Leigh
Ugly, but good for you - German Jog Techno for Lilydale/Steggles
SILVER
Radio Campaign
M&C Saatchi
Melissa Hawkett & Jason Leigh
Ugly, but good for you for Lilydale/Steggles
SILVER
Radio Craft
We Love Jam Studios
Hylton Mowday
Ugly, but good for you - German Jog Techno for Lilydale/Steggles
Client Award
BMF
Roy Leibowitz & Chris Wilson
ALDI Great Fresh Food Migration for ALDI Australia
(Chris Wilson from BMF Australia accepting the Siren Client Award prize from Lawrence Mooney)
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