Native content company Avid Collective hosted its first travel and tourism content masterclass, partnering with publishers We Are Explorers, Are Media’s Gourmet Traveller and former Destination Gold Coast head of marketing.
More than 50 people attended the event at Trinity Hotel in Surry Hills, June 13, including those from media agencies Initiative, Sparro, This is Flow, OMG, GroupM and travel brands Princess Cruises, Hawaii Tourism and Big Red Group.
"We had such a high calibre of speakers there on the night providing attendees with their collective experiences and insights on how tourism and travel brands can develop more effective content campaigns with publishers," Avid Collective CEO Luke Spano said.
"This is just the beginning for our masterclasses, with plans in the works to roll them out more broadly across a range of verticals, bringing together expert publisher panels, and connecting them directly with brand and agency partners."
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