The Media Federation of Australia (MFA) 2024 Awards marked the 25th anniversary of the event.
Open to MFA member media agencies, clients, and media owners, the awards showcased work that aligns with the industry's 'We Are The Changers' purpose, demonstrating best-practice media thinking and long-term business growth for clients.
This year the event, held at Sydney's White Bay Cruise Terminal, recognised agencies including OMD, EssenceMediacom, Initiative, Wavemaker, Kinesso, UM Australia, Zenith Media, Hearts & Science and Atomic 212.
Harold Mitchell, considered the father of media agencies, was posthumously inducted into the MFA Hall of Fame, recognising his contribution and legacy in helping to build the industry in Australia.
Also recognised with the MFA Industry Contribution honour is Sophie Price, chief strategy officer of EssenceMediacom, for her pivotal role in leading the strategic development of the industry’s widely adopted We Are The Changers purpose.
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