The Australian Association of National Advertisers (AANA), Advertising Council Australia (ACA), Interactive Advertising Bureau Australia (IAB) and the Media Federation of Australia (MFA) launched the Australian chapter of Ad Net Zero.
The event was held at the Greenhouse Climate Tech Hub of Salesforce Tower in Sydney.
Ad Net Zero has mission of accelerating the decarbonisation of the advertising and marketing industry.
The initiative is backed by 25 foundation supporters across the industry: Arnott’s, Big Screen Video, Benedictus Media, Dentsu, Domain, Foxtel Media, Google, GroupM, IPG Mediabrands, JCDecaux, Lion, Meta, Nestlé, News Corp Australia, Nine, NOVA, Omnicom Media Group, oOh!Media, Publicis Groupe, QMS Media, Scope3, SBS, Val Morgan Group, XR Extreme Reach, and Yahoo. It is further supported by industry bodies such as Outdoor Media Association (OMA) and Commercial Radio & Audio (CRA).
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