Independent Pearman Media and PR and marketing communications specialists Anne Wild & Associates (AWA) have partnered to offer a comprehensive suite of paid and earned media services.
The two companies have been operating from shared premises in Sydney’s McMahons Point since September last year, and have already work on several joint clients spanning the travel and lifestyle, wellness and professional services sectors.
Anne Wild, the managing director of AWA, says the partnership follows increasing demand from clients for a one-stop-shop for strategically aligned PR, strategy, media planning and buying services.
“The Australian media space has gone through a period of significant change, and many of our clients are increasingly looking for integrated solutions that can both streamline account management processes as well as elevate the outcomes of their combined PR and media campaigns,” she says.
“Clients from across AWA’s two business units – Travel & Lifestyle and Business & Innovation – are already benefiting from the new partnership and we look forward to working more closely with the Pearman team on clients seeking integrated services all under one roof."
Dominic Pearman, managing director of Pearman Media, says the partnership will enable clients to streamline PR and advertising activity, and benefit from leveraging opportunities and campaign optimisations.
“We’ve been working with the AWA team for some time on some highly successful client projects, and we’ve already seen the significant benefits resulting from the combined services, from campaign strategy through to creative execution," he says.
"We are seeing real growth in demand for an integrated offering and we are excited about further developing our enhanced service offering to new and existing clients."
Clients can now couple PR services (strategic planning; media relations; crisis management; commercial sponsorships; affiliate partnerships; influencer management; trade and stakeholder communications; government relations; copywriting; creative content development and social media management) with media services (strategic media planning, purchase and management of integrated advertising; digital campaigns; SEM and SEO; programmatic trading; e-commerce delivery; consumer and industry insights; data analytics; and client reporting).
The partnership will also see the AWA and Pearman in-house teams embark on a series of staff exchanges and up-skilling program. Team members will immerse themselves across all aspects of core business services, providing the opportunity to consolidate knowledge that will ultimately benefit their combined client portfolios.
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