The much-loved children's book character Paddington Bear features in the 2021 Christmas commercial from Barbour, the UK clothing maker.
Some say it's the cutest Christmas ad, via creative agency Thinking Juice and Passion Pictures, this season.
The marmelade-loving character, who first appeared in the 1958 book by Michael Bond, A Bear Called Paddington, is at a loss to find a present to give his family.
The he sees the the same Barbour jacket has been handed down in the family, so he gives the clothing item a new waxing coat.
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