The Outdoor Media Association (OMA) has announced the winners of the Quarter One Creative Collection competition for 2022.
There were 35 entries from OMA members including: JCDecaux, Motio, oOh!media, QMS, Shopper, TorchMedia and Val Morgan Outdoor (VMO).
Guest judges:
- Damian Nielsen, general manager, CV Media & Signage
- Gordon D’Mello, marketing & content director, Motio
- Jo Lawson, corporate partnerships manager, Lifeblood
- Oliver Devaris, Co-founder and Creative Director, Ext77
The Creative Collection celebrates the big, bold, and audacious canvas that is OOH by recognising exceptional campaigns in each quarter. Campaigns are judged across the following categories:
- Big, Bold, and Bright
- Best Use of Multi-Format
- Best Use of Digital
- Innovation in Out of Home.
- Out of Home for Good.
OMA CEO, Charmaine Moldrich, said: “The OMA’s quarter one 2022 Creative Collection marks our tenth year running the competition. Out of Home (OOH) advertising has come leaps and bounds since the Creative Collection’s inception, with the introduction of technology and innovation brought to the industry."
Jo Lawson, corporate partnerships manager, Australian Red Cross Lifeblood, said: “It’s great to see OOH bouncing back strongly in Quarter one, 2022 with a selection of creative campaigns nominated across a wide range of brand categories."
Damian Nielsen, general manager at CV Media & Signage, said: “Recent advancements in digital OOH and 3DOOH technologies are opening up new opportunities for Outdoor to utilise Digital OOH to its full potential."
Q1 2022 Creative Collection winners:
Big, Bold and Bright Winner
Campaign: Moonfall
Advertiser: Village Roadshow Group
Creative agency: Hogarth
Media agency: OMD Australia
Printer: Cactus Imaging
Best Use of Multi-Format Winner
Campaign: Beyond Big
Advertiser: Subway
Creative agency: Publicis Team Fresh
Media agency: Publicis Team Fresh
Printer: GSP
Best Use of Digital Winner
Campaign: Satisfy your strange
Advertiser: Chatime
Creative agency: Special Group Australia
Media agency: Love Media (OOH) & The Wired Agency (Social)
Printer: Cactus Imaging, De Signage & GSP
Innovation in Out of Home Winner
Campaign: Festival of Footy 3DOOH
Advertiser: AFL
Creative agency: AFL & QUBE (QMS)
Media agency: AFL
Innovation in Out of Home Honourable Mention
Campaign: All Love – Australian Open
Advertiser: Mastercard
Creative agency: McCann
Media agency: Carat
Printer: Grand Print Services
Out of Home for Good Winner
Campaign: United we Shine: Ride with Pride to the Rainbow Road
Advertiser: Sydney Gay and Lesbian Mardi Gras, Transdev Sydney, ALTRAC and Transdev Sydney Ferries
Creative agency: Sydney Gay & Lesbian Mardi Gras and TorchMedia
Media agency: TorchMedia
Out of Home for Good Honourable Mention
Campaign: Better than you remember
Advertiser: Health and Wellbeing Queensland w/the Outdoor Media Association
Creative agency: Khemistry
Media agency: NA
Printer: GSP
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