Civic Outdoor and Helio are the latest companies to join the Outdoor Media Association (OMA).
Civic Outdoor has also joined the OOH industry’s audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure).
“Joining the industry as members of the OMA and MOVE at this time of innovation and growth is very exciting for us and more importantly our clients and agencies,” says Mark Buckley, general manager at Civic Outdoor.
“With the Civic Outdoor inventory available to be measured in MOVE 1.5, we can deliver optimised OOH campaigns and truly empower our clients to plan and buy advertising even more strategically.”
Helio is an online advertising marketplace which connects buyers and sellers.
“Our vision is to democratise media, levelling the playing field to help all businesses grow,” says Helio co-founder and CEO of Helio Laura Hall.
“At Helio, we are dedicated to making the process of buying and selling easy, seamless and transparent. Being part of the OMA will bring bigger opportunities for the industry and our clients as the use of digital platforms becomes an integral part of how OOH operators trade ad space.”
More than 10 outdoor companies have joined the OMA in the last 15 months, including AdFlow, AOSco, Hivestack, Scentre Group BrandSpace, Shopper, Tonic Media Network, Total Outdoor Media, and Val Morgan Outdoor.
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