Outbrain has been selected by dmg media as its exclusive recommendation partner.
Beginning this week, Outbrain will provide a discovery feed of organic and paid for content recommendations across web, mobile, and video formats to the readers of dmg media’s digital newsbrand portfolio, including: dailymail.co.uk, dailymail.com.au (Australia), dailymail.com (US), Metro.co.uk, Thisismoney.co.uk and the Daily Mail app; alongside Harmsworth Media’s inews.co.uk.
In a multi-year deal, Daily Mail will leverage Outbrain’s core optimisation and recommendation technology, Smartlogic, to drive greater value and user engagement amongst their audience. Smartlogic uses AI and machine learning to drive more relevant reader experiences within their feeds and better publisher outcomes.
Rich Caccappolo, CEO of dmg media, said: “Outbrain’s substantial international footprint and history of trusted long-term publisher relationships will further enhance our user engagement growth strategies and monetisation.
“This is an opportunity to drive significant value for both our digital properties and Outbrain’s advertising clients.”
This new partnership gives Outbrain an increased footprint of 1.1 billion monthly pageviews due to dailymail.co.uk’s reach and scale as one of the world’s most read digital news brands.
In July 2022, dailymail.co.uk recorded more than 3.2 billion-page views with readers spending an average of 3.7 billion minutes reading the website and app content, according to data taken from Google Analytics.
David Kostman, co-CEO of Outbrain, said: “Innovation is deeply tied to Outbrain’s values of revolutionising the way publishers can leverage technology to achieve their goals.
“We are honoured to be adding dmg media and i-news as one of our strategic long-term partners and see tremendous opportunities for advertisers to access the market leading properties of dmg media globally.”
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