News Corp Australia is releasing a new daily podcast, From the Newsroom.
The series, sponsored by Optus, covers breaking news and headlines of the day in under seven minutes.
It’s been created to target millennials on their daily commutes.
“Short-form podcasts are where we see the market going for this audience,” says News Corp Australia’s head of audio Del Fordham.
“They work well on smart speakers, and respect listeners’ time during the busy morning period.
“From the Newsroom has been designed to deliver listeners on the move their daily fix of the latest headlines and stories behind the stories, in a style that reflects how news.com.au talks to its audience every day.”
News Corp plans to extend the podcast for afternoon commutes, and will begin covering evening headlines shortly.
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