Digital experience platform (DXP) provider Optimizely announced a partnership with Australian creative technology agency Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
The partnership between Optimizely and Orchard will help marketers create quality experiments from start to finish, across all stages of the customer journey. Orchard’s end-to-end, full service offering will cover all key aspects of experimentation across strategy, data, technology and creative to ensure clients extract the full potential of the Optimizely platform.
The partnership comes off the back of Optimizely and Orchard’s recent work with Tourism Tasmania to launch a new digital experience platform to inspire personalised travel.
Paul North, senior vice president for APJ at Optimizely, said: “We’re proud to continue partnering with Orchard to help brands unlock the power of experimentation.
“Optimizely was built from a core focus of experimentation and optimisation, and our partnership with Orchard only strengthens how we can support marketers and brands on this journey.
“By leveraging Optimizely’s world-class tools and Orchard’s experience, we’re making it easier than ever for organisations to leverage the true value of experimentation, through data-driven decision-making with an emphasis on value creation.”
Michael Di Natale, managing partner at Orchard, said: “We see tremendous synergy in this partnership to really show marketers and businesses the true potential of experimentation.
“We know that building a culture of experimentation is key to winning today in customer experience, but how do marketers and organisations scale this in an efficient way? That’s where we come in, to ensure that ‘testing’ leads to learning and most importantly value creation.
“This is an underutilised market with ample opportunity for organisations to do what they’ve been striving to do for years without tangible results. As a result, we’re excited to partner with Optimizely to bring the best of experimentation to marketers and businesses.”
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