Poem has been appointed by Australian restaurant chain Oporto as its lead agency partner.
Poem’s creative earned media remit with the brand will include comms strategy, PR, social media strategy and management and Influencer content.
The seven-year-old agency has had a strong year of growth and new business wins due to its consumer-first, creative and ‘deeply human’ approach to PR, social and content.
Poem managing director and co-founder, Rob Lowe, says: “We are delighted to be working with Oporto; an iconic Australian brand with strong values, great tasting food and a Bondi heritage associated with fun lifestyles in the sun.
The Oporto marketing team is highly energised and has some strong growth plans, so we’re looking forward to working with them to refresh the brand and bring Oporto to new audiences and old fans.''
Poem’s other clients include Nespresso, Playstation, Impossible Foods, Krispy Kreme, TEDxSydney and Place Management NSW.
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