Independent ad exchange OpenX is launching in Australia with advertising veteran Mitchell Greenway hired as director of partner services for Australia and New Zealand.
The adtech company push into Australia follows a period of expansion in the APAC region earlier this year, including the opening of its regional headquarters in Singapore and the hiring of Andrew Tu, former exec at The Trade Desk, as MD of APAC.
Greenway has previously worked at Bauer Media Australia as digital sales and audience director. He has also worked at Yahoo and Val Morgan.
“Building our team with the right people has been a top priority as we expand to new regions across APAC,” says Tu. “With Mitchell coming on board, along with our best-in-class tech infrastructure, we are now set up to deliver real value to publishers and advertisers in the region.
“We will approach Australia with the same unrivaled commitment to quality and trusted partnership that has helped our international business flourish over the past decade and plan to rapidly grow both in-market, and throughout Southeast Asia more generally.”
The Sydney-based Greenway has the task of building on OpenX’s portfolio of publisher partners. OpenX reported positive growth in publisher acquisition for the first half of 2019, driving an overall increase in publisher growth in APAC of more than 40% year-on-year.
“I’m excited to be joining the team as the company officially opens its doors in Australia,” Greenway says.
“I look forward to leveraging the valuable experience I’ve gained in the industry to cultivate partnerships with publishers across the region and help them grow their programmatic revenue.”
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