Leading payments fintech Openpay (ASX: OPY) has launched its annual OpenMay campaign, spanning across digital OOH, paid social and owned channels in collaboration with agency partners Ryval and Keep Left.
The campaign centres on consumers celebrating paying their way and on their own terms with Openpay’s flexible plans and payments.
The OpenMay campaign is led by newly appointed ANZ head of marketing, Kathryn Grant, who recently joined the business from international payment solutions provider, WEX.
Grant said: "We’ve got more partners offering more discounts this year so coupled with Openpay's longer payment plans, this should see customers extracting greater value from their purchases.
"It’s about consumers getting what they want at the best price, with the greatest flexibility over how they spread the cost."
Held annually, OpenMay puts the spotlight on its merchant partners who offer substantial discounts on their goods and services during the event period.
2021's OpenMay achieved strong total transaction value growth and new customer sign ups. Thanks to a highly successful integrated digital campaign, it reached over 5 million Australians and resulted in over 50,000 app downloads.
This year, OpenMay will return with over 50 participating merchants. Notable brand names include House, Nine West, Glue Store and Spotlight, who will offer exclusive discount codes ranging from 10% up to 60% off.
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