oOh!media has strengthened its presence in Melbourne by acquiring the West Gate Freeway large format digital site.
Strategically located at the foot of the West Gate Bridge in Port Melbourne, the high-impact double-sided digital billboard at 1 West Gate Freeway captures the attention of upwards of 200,000 vehicles daily travelling between the inner west and inner city.
oOh! has also announced the introduction of eight large format digital sites in Footscray, Sunshine West, Burwood and Ringwood and two double-sided sites in Broadmeadows and South Morang.
Over the past 12 months, oOh! has significantly extended its presence in Melbourne, adding 23 digital and four classic large format sites, which combined represents a 53% increase in the company's large format digital portfolio.
oOh!’s presence in the Melbourne CBD leverages a network of large format assets with key sites including the six-storey ‘The Bourke’, Galleria, the Flinders Street Wonderwall, Melbourne Central Retail, and rail dominations at Flinders Street Station and Melbourne Central.
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