Net media revenue for the out-of-home (OOH) industry rose 22.1% to $374.7 million for the half year to June, according to the Outdoor Media Association which represents about 95% of the sector.
Digital (DOOH) revenue accounted for 61.5%, up from 57.9% for the same period last year.
Category figures 2021:
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· Roadside Billboards (over and under 25 square metres) |
$175.7 million |
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· Roadside Other (street furniture, bus/tram externals, |
$97.7 million |
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· Transport (including airports) |
$26.7 million |
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· Retail, Lifestyle and Other |
$74.5 million |
Category figures 2020*:
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· Roadside Billboards (over and under 25 square metres) |
$130.6 million |
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· Roadside Other (street furniture, bus/tram externals, |
$78.5 million |
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· Transport (including airports) |
$44.1 million |
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· Retail, Lifestyle and Other |
$53.9 million |
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