oOh!media has become an official media partner of Australian Made, supporting local makers and growers via a new national out-of-home campaign.
The campaign, now live across oOh!’s digital large format assets in key metropolitan markets, runs throughout May and is specifically timed to celebrate Australian Made Week from the 24th of the month.
The creative urges Australians to support local with the slogan: Australian Made makes Australia. Buy Australian.
Tim Murphy, oOh!media’s chief sales officer, says partnering with Australian Made was a natural fit for oOh! as a proudly Australian business.
“We are delighted to be an Australian Made media partner, and to provide them with our market-leading scale and reach to really drive awareness of Australian Made Week and the importance of buying from our local makers and growers,” he says.
Ben Lazzaro, Australian Made chief executive, says oOh! is the perfect partner for this initiative, both as a leader in the OOH industry and also a home-grown Australian business.
“This has been a challenging year for many Australian companies, so we’re really thrilled to partner with oOh! to celebrate and support our local heroes, not only during Australian Made Week, but for the future," he says.
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