Ooh!Media has launched the “biggest” digital billboard on Military Road in Mosman, as the company plans similiar upgrades across the nation over the next few months.
The out-of-home company converted its billboard, located near Spit Junction, adding to its 28 digital street furniture assets across Mossman.
“We now have yet another iconic digital billboard in our network that more advertisers and agencies will be able to utilise as part of their media mix,” says Noel Cook, oOh!’s chief commercial and operations officer.
“This location is a key commuter route, enjoying a higher than average dwell time for a massive volume of traffic, which is something big name brands have realised to their advantage over the last few years.
“There is great strategic value in adding this site to our already compelling local presence in Mosman, and we will continue to invest in similar projects that build upon our market-leading presence nationally in the months ahead”.
The upgrade comes as oOh!Media lost key billboard presence around Sydney Airport, with 18 billboards dismantled along Qantas Drive.
“The billboards in question are no longer available to advertisers as a result of a NSW Government land acquisition for the Sydney Gateway project," says an oOh!media spokesperson.
"The company still retains a strong local presence, with 69 advertising faces in the airport precinct.”
The out-of-home sector has taken a significant hit due to the pandemic, with oOh!Media announcing job cuts in August as the company reported revenue had fallen by a third to $205 million.
However, outgoing CEO Brendon Cook says the company is seeing a slow growth in demand from advertisers.
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