oOh!media has secured a long-term contract with Claremont Quarter, an upmarket shopping centre in one of Perth’s most exclusive suburbs.
The deal is the first time the centre, made up of 120 retailers, has partnered with an out-of-home media provider,
Nine new premium digital screens have been installed and a large-format, full-motion Evoke Portrait panel is scheduled in the coming months.
“We’re naturally very pleased to be the first Out of Home provider to secure a presence in Claremont Quarter," says Noel Cook, oOh!media’s chief commercial and operations officer.
"This quality centre complements our existing retail network, which provides advertisers access to over 60% of all shoppers and spend in shopping centres across Australia.
“This is also a significant step for us in securing new markets in WA. Claremont Quarter houses some of the world’s top brands, and will enable us to engage local audiences with targeted messaging using our world-leading data analysis and campaign planning capabilities.”
Scott Greenwood, general manager shopping centres at Hawaiian, co-owner of Claremont Quarter with QIC, says the oOh! digital screens are a great addition to the centre’s offer, and will help build brands and support retailers.
“As a top tier centre, providing an exclusive experience for our shoppers is of the utmost importance," says Greenwood.
"We are pleased to announce our retail partnership with oOh!media. The screens will bring a contemporary digital solution to the centre, which is important as we support our retailers and enhance the Claremont Quarter experience for our customers.”
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