Omnicom has announced the creation of Transact, a dedicated practice focused on connected-commerce consulting and eRetail execution services.
The group's most recent investment in eCommerce services will drive sales and grow market share on eRetail platforms, capitalising on Omnicom's recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect.
Transact's eCommerce consulting and eRetail execution services include retail media and analytics, catalog management, content optimisation, as well as account management and operations to meet the growing client demand for commerce services.
Leading Transact is CEO Frank Kochenash, a former executive at Amazon, McKinsey and prior president of Wunderman Thompson Commerce who joined Omnicom in March 2022.
"Our clients demand eCommerce expertise, but they also realise eCommerce must be coordinated with their overall marketing and sales activities to be most effective,” he said.
“Our dedicated and experienced Transact team helps clients drive eCommerce share and sales and enables multi-platform and retail success.”
John Wren, chairman and CEO of Omnicom, said: "eCommerce and eRetail are at the center of our clients' growth and transformation agendas.
“In scaling Transact, we are strengthening our leading capabilities for our clients, helping them convert every consumer touchpoint into a new opportunity for growth.”
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