Oatly, the oat drink company, today launched THE NEW NORM&AL SHOW in Australia.
The campaign aims to kick off a nationwide conversation about how eating a plant-based diet is a normal choice these days, all through the medium of puppets.
THE NEW NORM&AL SHOW is a mini-series of five episodes two to five minutes long that feature two oat drink carton puppets named Norm & Al (AKA norm-al) who are trying to navigate the shift to more plant-based eating.
Behind the creative execution director Conor Finnegan and puppet maker Andy Gent who is best known for Wes Andersen’s stop motion epic feature Isle of Dogs.
The stellar voice cast includes: Alexander Perkins who plays Norm, Ethan Lawrence who plays Al, and Rob Witcomb who plays Milk.
Oatly’s creative director, Michael Lee comments: “THE NEW NORM&AL helps us deliver a message that people might normally roll their eyes at, but because it’s puppets, well, who doesn’t like puppets?”
All five episodes of ‘THE NEW NORM&AL SHOW’ are now live on YouTube and Oatly.com.au.
The launch is also supported by a digital media buy campaign across Youtube, Instagram and Facebook as well as broadcast VOD, including: 7Plus, 10 Play, 9Now and SBS On Demand until April 3, 2022.
Credits
Creative: Oatly Department of Mind Control
Creative Director: Michael Lee
Production Company: Nexus Studios
Director: Connor Finnegan
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