New Zealand digital and print media company Stuff Group has appointed WeThinkMedia its exclusive advertising sales representative in Australia.
The company owns digital news site stuff.co.nz; mastheads including national titles including The Post and Sunday Star-Times; regional and community titles plus social site Neighbourly and magazines which collectively delivers more than 3.4 million monthly visitors.
Stuff brand connections managing director Matt Headland said this partnership delivers access to all of Stuff Group’s audiences across digital, print, video, audio and events.
“Stuff has recently agreed a new collaboration model with MediaWorks, New Zealand’s only Outdoor and Radio media business and we are also delivering a 6pm TV news bulletin each day from July 6, in a deal with Warner Bros. Discovery," Headland said.
"These innovative new partnerships delivers 24/7 across channels has created a unique offering in the New Zealand market, with all of the deep insights into Kiwi consumer behaviour that these partnerships can offer.”
Stuff’s director of agency Jaana Collins said the WeThinkMedia partnership will deliver high-quality solutions for advertisers as Stuff deepens its reach in the Trans-Tasman market.
“WeThinkMedia’s experience and understanding of the Australian media landscape married with Stuff’s expansive news and lifestyle products and drive into video and audio is an exciting opportunity to work with our customers to innovate in ways which weren’t possible before,” Collins said.
“Through our creative integration studio Harakeke, we are changing the way audiences connect with brands through products like our partnership with Team New Zealand for live, all day coverage of the upcoming America’s Cup yachting regatta.”
WeThinkMedia founder Peter Wiltshire said the company is proud to be appointed as Stuff Group’s advertising sales representative in Australia.
"We look forward to leveraging our expertise to deliver exceptional advertising outcomes for our clients and Stuff Groupl," Wiltshire said.
“As Australia’s largest independent media sales agency, and with our expertise in the New Zealand market spanning Digital, TV, BVOD, Radio and OOH, we can proudly call ourselves the ‘Home of NZ Media’, offering a single source of service to unlock the New Zealand market.”
WeThinkMedia head of sales Jane Stucci said they're thrilled to partner with Stuff.
"This further strengthens WeThinkMedia's 'Home of NZ Media' positioning," Stucci said.
"Our experienced media team can share a whole-of-market view and provide comprehensive insights and recommendations to advertisers about opportunities in the Kiwi market, with the streamlined ease of one point of contact."
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