Nova Entertainment has named Luke Minto group commercial director, replacing the network’s chief commercial officer role which was held by Peter Charlton since 2018.
Minto steps into the newly-created role from his position as Sydney commercial director which he held for seven years. The new role was created following news that Peter Charlton will transition from chief commercial officer to CEO in November, following Cathy O’Connor’s exit to oOh!Media.
Minto, who has been with Nova since 2004, will now have joint responsibility, along with national commercial strategy director Kate Murphy and group yield and inventory manager Michael Duncan, for revenue generation across all of Nova Entertainment’s platforms. He will also lead the commercial directors across the country.
“Luke’s passion and commitment to Nova Entertainment has been instrumental to the commercial success of the Sydney team,” says Charlton.
“Luke is highly respected by the commercial team around the country and his appointment to this national role is a well-deserved recognition of his hard work. The creation of this new role will put the business and commercial team in a strong position for ongoing success.”
In addition to Minto’s promotion, Nova has named Antonell Doyle as Perth commercial director. Doyle, previously head of direct sales at Nova, will take on the expanded remit to lead the agency and direct commercial team in Perth.
“Antonell has had an impressive career and made a significant contribution to the commercial and cultural success of the Perth team,” says Charlton.
“She is not only exceptional at what she does but undertakes the role with infectious enthusiasm and energy. Antonell is a positive force within our business, and it gives me enormous pleasure to welcome her into a role in which I know she’ll excel.”
In addition to his role as CEO, Peter Charlton will continue to have responsibility for the commercial team. Peter Charlton, Luke Minto and Antonell Doyle will commence in their new roles on Monday November 2.
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