Adrien Taylor and Mark Townshend.
Teach Us Consent, the youth-led, Australian not-for-profit organisation working towards eradicating sexual violence, has engaged Not Another as a creative partner for the large federal government funded project, the Promoting Consent Initiative (PCI).
The Sydney and New Zealand-based agency was selected, following a competitive selection process, to support the delivery of this primary prevention project funded by the Department of Social Services.
The agency has been engaged by Teach Us Consent to produce a large range of evidence-based, trauma-informed and age-appropriate social media content and online resources aimed at improving young people’s attitudes and understanding of consent and healthy relationships.
The content, co-designed with young people through an established Youth Advisory Group, will be developed to ensure young people feel comfortable and willing to discuss sexual consent, ask for consent, and take action when witnessing problematic and harmful behaviours.
The project will be grounded in thorough research and strategy, drawing on existing research around consent and new insights uncovered from project-specific research and consultation with young Australians and leading experts and advisors.
Known for work with clients such as Netsafe, The Human Rights Commission, eSafety Commissioner (Australia), and the Ministry of Social Development, Not Another has extensive experience in working on youth education campaigns around sexuality and relationships.
Not Another will be the lead creative agency working with Teach Us Consent. Other creative partners supporting the development and implementation of PCI include Aboriginal-owned and led media and events agency, 33 Creative and the independent media agency, Benedictus Media.
Teach Us Consent's head of projects, Nevo Rom, said Not Another’s experience in creating authentic, youth-focused campaigns definitely stood out.
"We know this partnership will help us connect with young Australians in a way that feels real, empowering, and impactful," said Rom.
Not Another's creative director, Mark Townshend, said the work Teach Us Consent is doing is so important.
“Consent education isn’t just about ticking a box—it’s about changing how people think, communicate, and relate to each other," he said.
"That’s a huge responsibility, and we’re honoured to help shape this conversation with young Australians.”
Not Another's strategic director, Adrien Taylor, said i’s been clear to us from the beginning that Teach Us Consent is committed to doing things right, grounded in evidence and strategy.
"That’s the way we do things, too," he said.
“We’re here to create content that doesn’t just educate but inspires young Australians to step up and be part of a cultural shift towards greater respect and empathy. The stakes couldn’t be higher and we have the thorough and thoughtful approach to ensure the project is a huge success.”
The bulk of PCI content will be produced early next year and will be in-market across Australia by mid-2025.
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