SYDNEY: Nintendo has backed the launch of its latest Wii console release, Super Mario Galaxy 2, with an outdoor campaign launching today. Using a tailor-made execution from oOh! Media, the creative features Mario riding Yoshi in the sky on billboards that appear to be lifting into the air. The campaign runs across billboards in Sydney, Melbourne and Brisbane for the rest of July.
Media Agency: Carat
Creative Agency: Leo Burnett
Media Supplier: oOh!media
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