Ninemsn has soft-launched a new homepage to 5% of its two million daily visitors, as well as launching a newlook logo.
The new home page looks less cluttered and aims to drive increased engagement with users, largely through a personalisation feature which allows users to create shortcuts to other sites including Facebook, Twitter, Hotmail and banking sites.
Ninemsn director of content and audience engagement Todd Forest told AdNews: "There are three key elements on the site: design simplicity, personalisation, and timeliness. We want to focus on increased engagement, which we will measure by click through rates, how often people return to the page and time on page."
The homepage also has a stronger focus on Microsoft's search engine Bing, which is preparing to come out of its beta testing phase and to launch a phase of localisation. This will be spearheaded by a marketing push, led by recently appointed agency BMF.
The new logo replaces the red colouring with the blue colour associated with Nine, as well as making the font the same as that used by search engine Bing. In this way, Ninemsn hope to create stronger brand association with its parent brands Microsoft and Nine Entertainment co.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.