Nine has signed a multi-year partnership with discovery and native advertising platform Outbrain.
The deal, which began on January 1, sees Outbrain’s Smartfeed technology run across a number of Nine digital properties, including Nine.com.au, The Sydney Morning Herald, The Age, Brisbane Times and WAtoday.
“We’re delighted to welcome Outbrain as a partner of Nine,” says Nine chief sales officer Michael Stephenson.
“Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audiences within our digital ecosystem.”
Outbrain recently signed a three-year deal with Australian Community Media, which also saw its Smartfeed technology run across the publisher’s sites.
“We’re really excited to bring the power of Nine’s amazing brands to our advertising network,” says Outbrain managing director APAC and growth markets Andrew Burke.
“These are household brands every Australian has grown up with, and that trust and heritage delivers real impact for advertisers on these sites.
“Having spent time with the Nine team it’s clear they are one of the most innovative and rapidly-evolving media organisations in the world, so their decision to partner with Outbrain is testament to the world-class quality of our technology.”
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