Emirates has for the first time joined as a major partner of Nine’s Summer of Tennis, while Uber has returned for another year.
Uber Eats will deploy a brand campaign leveraging the Australian Open (AO) coverage as well as the power of Nine’s suite of programming - including Married at First Sight and other tentpole network moments - to bring their AO TVC to life.
Other brands signed on as sponsors include home appliance brand Haier, tourism company Journey Beyond and beauty brand L’Oreal.
These brands are joined by previous returning sponsors ANZ, Bupa, Chemist Warehouse, Chubb, Domain, Google, Kia, Peters Ice Cream and Stan.
Augmented reality offerings will provide Nine’s broadcast partners the ability to own digital brand insertions within Nine’s on-ground live set, Court 9.
Haier will be utilising the full-service creative enterprise of Powered to create an all-of-home brand TVC and augmented reality executions to bring their brand campaign, ‘Make more time for tennis with Haier,’ to life throughout the tournament..
Chubb will look to build on their brand campaign from last year’s AO broadcast, unveiling the Chubb Champions Walkout – showcasing the excitement as the best players in the world enter the stadium past the ‘Walk of Champions’ passage. Nine will also feature Chubb’s VIP Seat Upgrade – where during every session of tennis over the two weeks, two lucky fans in Rod Laver Arena will be upgraded to VIP seats and butler service.
ANZ will amplify their ANZ Falcon technology via an aerial Falcon Eye View housed within a start of the art 4D cam operated within the Tennis Park drone.
Nine’s director of content partnerships for sport, Olympic and Paralympic Games, Anne Gruber, said in 2025, Nine will serve up an unforgettable Australian Open for partner brands.
"The first Grand Slam of the year will once again deliver the biggest audience and marketing platform of the summer and our partners will have the opportunity to tell their brand story through Nine's exclusive content and comprehensive coverage utilising cutting-edge technology, immersive viewing and new and innovative ad formats," she said.
"AO sponsorships deliver unmatched brand impact across brand awareness, consideration and viewer attention and we can't wait to watch 15 days of nail biting action unfold across Nine's total media platforms.”
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