Nearly half of all Australians - 10.7 million people - watched Nine's coverage of the Paris Olympics via free-to-air, streaming and on demand over the opening days.
“Day 1 of the Olympic Games has once again proven the power of total television and delivered amazing results for our 20 partners, sponsors and package holders,” said Nine’s chief sales officer, Michael Stephenson.
“The combination of live broadcast, live streaming and on demand channels is the most powerful platform for advertisers to reach audiences at scale. Our cross platform proposition for brands has been an enormous success. 16 days to go. Bring it on.”
Coverage of Day 1 up until 2 am saw Nine’s metro broadcast reach 5.4 million people; 2.4 million in regional Australia and 2.3 million people on 9Now. 9Now delivered a 20% incremental reach to the live broadcast TV.
Nine’s live broadcast of Day 1 delivered a 65% share of its target demographic of People 25-54.
9Now, which delivers a younger audience, delivered an 86% share of People 16-39, while over 263 million minutes were viewed with over 12 million stream starts. Men’s basketball and the swimming heats were leading the charge for most popular sports to view.
The Opening Ceremony of nearly 7000 athletes parade on boats down the River Sein was followed byDay 1 of competition with team Australia capturing five medals.
The Opening Ceremony reached 2.2 million Australians while Day 1 of competition reached 9.4 million.
Audiences consumed Olympic coverage across all of Nine’s platforms, with The Sydney Morning Herald, The Age, The Australian Financial Review, WAToday, Brisbane Times and nine.com.au registering a combined 34 million page views.
At Stan Sport, the Paris games delivered the streaming platform its highest viewing day.
Stan Sport outperformed its previous highest daily minutes streamed record by a massive 24%.
“The Olympic Games hold an important part in the hearts of people living in Australia, and we knew we had a big job ahead of us when we took this on,” says Stan CEO Martin Kugeler.
“Our ambition was to create a groundbreaking Olympic viewing experience that showcased the biggest global sporting event and the exceptional athletes, in the best possible way.
“The Olympics is about creating many memorable and inspiring moments and it was our mission that people in Australia had the chance to watch these moments when they wanted, wherever they wanted, in the best possible quality.”
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