Nine’s Big Ideas Store opens for its fourth year

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 11 May 2021
 
Toby Boon and Liana Dubois

Nine’s Big Ideas Store kicks off today at the company’s new headquarters in North Sydney.

In its fourth year, the two-week event will see Powered by Nine, which has grown to about 100 staff, showcase the business' TV, digital, radio and print channels while also exploring topics such as creativity, Christmas retail, strategy, and more.

“The Big Ideas Store continues to grow year-on year and has become one of the biggest events on the calendar for marketers and agencies,” says Powered director Liana Dubois.

“We can’t wait to welcome guests back for in-person events, much needed networking and a cheeky cocktail and canape, after COVID sent us all virtual last year.

“However, we embrace new found flexibilities and so, for the first time, we are offering The Big Ideas Store as a hybrid event, including virtual options so even more people can benefit from our big thinkers, big ideas, and tackle the big issues challenging marketers right now.”

nine

The Big Ideas Store at Nine's new HQ

Speakers across the two weeks include Powered strategy, insight and effectiveness director Toby Boon, 3AW breakfast host Russel Howcroft, The Monkeys chief creative officer Tara Ford, Initiative national managing director Sam Greer, Howatson+White CEO Chris Howatson and Optus CMO Milissa Hopkins.

“Whether it’s help with strategy, ideation, creative development, production, consumer insights, or creating a ‘water-cooler moment’, The Big Ideas Store brings all the pieces together to showcase Powered as the end-to-end solution for unparalleled results across the unrivalled marketing platform Nine has built,” Dubois says.

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