Nine’s Beauty and the Geek is returning next week with KFC, Fantastic Furniture and ALDI on board as major sponsors.
The reboot is being hosted by Sophie Monk and premieres July 11.
“We’re tickled pink with the return of this feelgood favourite at a time when Australia needs a little escapism and a wholesome reason to smile,” Nine’s Director of Powered Liana Dubois says.
“Beauty and the Geek is the perfect platform for brands looking to connect emotionally with the audience as we watch our couples step through the spectrum of human experiences.
“The reach and deep engagement of the Beauty and the Geek audience is a delightfully geeky match for our brand partners, who are also capitalising creatively across the series.”
As part of KFC’s sponsorship, the in-show integration sees the KFC Food Truck featuring for the first time in an entertainment format. The truck will appear as the centrepiece of a themed Fancy Dress Party, playing a key moment as KFC caters for the Beauties and Geeks. KFC integration will also appear late in the series as five Geeks play a game of “chicken and [poker] chips”.
“As Beauty and the Geek makes a return to our screens, we’re thrilled to be partnering with the show, which will see us bring our famous KFC Food Truck on-air for the first time,” says KFC Australia CMO Kristi Woolrych.
“At KFC we love to bring people together over our signature Kentucky Fried Chicken, and we’re excited to see the Beauties and Geeks get to know each other and hopefully put a ‘wing’ on it at the end of the season.
“As we encourage fans to live in the moment with our ‘Fried Side of Life’ campaign, the partnership with Beauty and the Geek is a match made in heaven with the contestants putting themselves out of their comfort zone and hopefully finding the secret recipe for love.”
In-show integration for Fantastic Furniture will see contestants ordering and assembling furniture together from the retailer. Fantastic Furniture will also have commercial break engagers with the tagline “when it feels like home, you feel like you”.
ALDI will also be in commercial break engagers that highlight moments with Geeks throughout the series.
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