Nine has revealed the final seven entries in its State of Originality competition and opened public voting ahead of Game 3 tonight.
Major brands Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet, Stan and Warner Bros. enter the competition, which aims to inspire marketers and creative agencies with their advertising around the State of Origin.
The 16 brands in the competition have the chance to win $1 million in advertising inventory across Nine’s TV, radio, digital, and print assets.
“We are excited to announce the final instalment of entries,” says Nine’s director of Powered Liana Dubois.
“At each stage we have been thrilled to see Aussie marketers and their agencies taking up the challenge we laid down to show us their original thinking through the unique opportunity that is State of Originality.
“Our goal in creating State of Originality was to drive new creativity and ensure the advertising on screen is as entertaining and engaging as the footy on the field, and there are certainly a number of these ads which meet that criteria.”
Nine will announce the results in the coming days, decided by a panel including The Monkeys CCO Tara Ford, Howatson+White CCO Ant White, former adman Russel Howcroft, and former CEO of BBH Cindy Gallop.
The Australian public has the opportunity to participate with 20% of the voting going to votes cast via the Wide World of Sports website.
The new entrants:
Sportsbet
Campaign Name: Bet with Mates
Creative: In-house
Stan
Campaign Name: Power Book III: Raising Kanan
Creative: In-house
Arnotts
Campaign Name: Tee Vee Snacks and Krispy Kreme Collaboration
Agency: Spark Foundry Australia
Creative: Saatchi & Saatchi
Izuzu
Campaign Name: Izuzu MU-X Teaser Campaign
Agency: AKQA Media
Creative: Publicis World WideL
Rebel
Campaign Name: Sport is Calling
Agency: OMD
Creative: The Monkeys (Melbourne)
Link: https://vimeo.com/572334643
Warner Bros
Campaign Name: Spacejam
Agency: Mediacom
Creative: Warner Bros
Officeworks
Campaign Name: This tax time, it's payback time
Agency: Initiative Melbourne
Creative: AJF Partnership
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