Nine.com.au is expanding its suite of digital offerings with 9Travel, moving travel content out of the 9Honey vertical into a stand alone site.
9Travel was developed after demand from audiences and advertisers, along with exclusive Nine research, showing that one in two readers are planning on travelling in the next 12 months.
The site will be run by editor Kristine Tarbert, who is currently on maternity leave; Jemima Skelly has been named acting editor and media personality Sami Lukis has joined as an ambassador and a contributing writer
Nine.com.au director Kerri Elstub says despite cost of living pressures, Australians are saving to support their love of travel, both at home and overseas.
"Our new site will help families find the best deals and latest travel news to help them plan their dream trip,” she says.
“With a focus on popular destinations like Queensland, New Zealand, Bali, Fiji, and Hawaii, plus a selection of cruising, short trips and weekend getaways, we’ll have something for every traveller.”
9Travel will sit alongside, 9News, WWOS, 9Honey, Product Reviews, Entertainment and Property to make up the offerings on Nine.com.au which reaches close to 10 million Australians every month, according to Ipsos iris December data.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.