Nine has launched its rebranded Drive platform which combines automotive commentary, comparison, and commerce in one destination.
The rebrand was initially announced late last year, as part of Nine’s plan to dominate the automotive sector with one platform. As part of the announcement, Nine is also retiring CarAdvice later this year.
“Our vision is to create the future of automotive in Australia and the launch of our new brand and platform marks the first step in that journey,” says Drive CEO Alex Parsons.
“Many sites have commentary or commerce as stand-alone offerings, but the new Drive brings together commentary, commerce and comparison in an integrated, consumer focused experience.
“The new Drive site enables consumers to find all the best and latest independent news and reviews, then compare the makes and models they want in our showrooms and ultimately progress towards making a decision on their next new car via our exclusive dealer network. All on the one consumer-centric platform.”
The new Drive.com.au
New functionalities on Drive.com.au include a New Car Showroom to browse the showrooms of every auto brand available in Australia, and a new Compare Features Tool that compares up to five cars through a selected criteria. Other tools include a Drive Car of the Year, and New and Used Car Listings with Drive to launch more features over the coming months.
“The team at Drive are passionate about offering consumers a new way to understand, consider, decide and purchase their next new car,” Parsons says.
“We believe that with the best and most relevant content – news, reviews, advice, opinion – coupled with automotive data, listings and comparison capabilities, we can provide consumers with an exciting new way to complete their next new car purchase.”
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