Nine Entertainment is taking aim at major digital platforms using premium news content to train Generative AI.
Media groups, including News Corp, have flagged the use of their content and they want to be compensated.
“There's no doubt that major platforms, given the open nature of our content, would have in some way accessed our content,” Nine CEO Mike Sneesby told a briefing following the media group’s AGM
“And the conversations in terms of opportunities to reach agreement around that are very early stage.”
He told shareholders that the company had over the past 12 months been assessing how Nine currently uses AI, what the opportunities are for further development of these uses and new initiatives that could be implemented.
“We also see potential for Nine to use AI to drive significant longer-term benefits across content production, optimisation and commercialisation throughout the business,” he says
“Of course there will be challenges. We see the biggest challenge being our content and our data being used or ‘mined’ for training AI models that could eventually produce future copy without human intervention.
“This would mean the past and current work of journalists and our intellectual property being used, without fair compensation, to compete against them in future news reporting.”
Sneesby highlighted Australia’s News Media Bargaining Code where large digital platforms using third party content to drive their business models are required to fairly compensate the owners of that content.
He says that model could be adopted for fair compensation for using content to train AI.
“We encourage the government to publicly reinforce their commitment to the News Media
Bargaining Code and similarly consider a broader use of this model of regulation in future
Applications,” says Sneesby.
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