Nine has appointed Nicki Kenyon to lead its full service creative solutions division Powered.
She replaces Liana Dubois who was appoinetd to the newly-created role of chief marketing officer.
Kenyon has a wealth of experience in senior management roles across the APAC region and has been a director of Powered Enterprise for the past two years based in Melbourne.
She joined Nine after holding high profile roles including CMO for Visit Victoria, and previous to that was vice president of digital and marketing transformation at Visa APAC. She has also held senior roles at MasterCard and Facebook in the region, and holds numerous board director positions including the Australian Grand Prix Corporation.
Kenyon said: "It's a privilege to be taking on the role of director of Powered and leading such an incredibly talented team.
"Making a difference to our client's businesses through the amazing big ideas developed by Powered is an opportunity I'm excited to take on. My first two years at Nine have been rewarding and inspiring, and I look forward to contributing even more over the coming years."
Michael Stephenson, Nine’s chief sales officer, said: “Sometimes you meet someone and you just know that they are brilliant. That's how I felt when I first met Nicki at Visit Victoria.
“Nicki is one of Australia’s most senior and respected marketers and over the past two years she has changed the conversation that we have with our clients and partners.
"She believes in the power of creativity and big ideas and the importance of marketing as a lever for growth. She understands the language of the boardroom and I know that under her leadership, Powered, our full service creative powerhouse, will go to another level,”
Kenyon will begin her new role on November 15.
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