Nielsen has expanded its YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the Australian launch means that it will now measure YouTube ad inventory across three screens - computer, mobile, and CTV - in the market.
“Today’s launch gives Nielsen’s agency and advertiser clients a complete picture of YouTube campaign performance through an independent, comparable measurement system, which allows them to measure and analyse YouTube’s ad reach across computer, mobile, and CTV devices as part of their overall digital campaigns," Monique Perry, managing director of Nielsen Pacific, said./
"The inclusion of YouTube on CTV is the next step in a more than decade-long commitment to independent, deduplicated digital measurement by Nielsen in Australia, and provides much-needed coverage against the latest digital devices - connected televisions (CTV).”
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